Hōʻike kūikawā ʻo Cosmetics: ʻO ka piʻi ʻana o nā huahana kūloko, manaʻo maikaʻi e pili ana i ka hoʻomohala ʻana o nā mea hoʻonaninani kūloko
1. Ke piʻi aʻe nei ka ʻoihana hoʻonaninani Kina
1.1 Ke hoʻomau nei ka ʻoihana hoʻonaninani ma ke ʻano holoʻokoʻa
ʻO ka wehewehe a me ka hoʻokaʻawale ʻana o nā mea hoʻonaninani.Wahi a ka Regulations on the Supervision and Administration of Cosmetics (2021 edition), ʻo nā mea hoʻonaninani e pili ana i nā huahana ʻenehana i kēlā me kēia lā i hoʻopili ʻia i ka ʻili, ka lauoho, nā kui, nā lehelehe a me nā mea ʻē aʻe o ke kino o ke kanaka ma o ka ʻūlū ʻana, ka pipiʻi ʻana a i ʻole nā mea like ʻole no ke kumu. ka hoʻomaʻemaʻe, pale, hoʻonani a hoʻololi.Hiki ke hoʻokaʻawale ʻia nā mea hoʻonaninani i nā mea hoʻonaninani kūikawā a me nā mea hoʻonaninani maʻamau, ma waena o nā mea hoʻonaninani kūikawā e pili ana i nā mea i hoʻohana ʻia no ka waihoʻoluʻu lauoho, perm, freckle a me ke keʻokeʻo, sunscreen, pale lauoho lauoho a me nā mea hoʻonaninani e koi ana i nā hopena hou.Hōʻike ka nui o ka mākeke cosmetics honua i kahi ulu ulu.Wahi a China Economic Research Institute, mai 2015 a 2021, ua ulu ka mākeke cosmetics honua mai 198 biliona euros i 237.5 biliona euros, me kahi CAGR o 3.08% i ka wā, e mālama ana i kahi ulu ulu.I waena o lākou, ua emi ka nui o ka mākeke cosmetics honua i ka makahiki 2020, ma muli o ka hopena o COVID-19 a me nā mea ʻē aʻe, a ua hoʻi hou ka nui o ka mākeke i 2021.
ʻO Asia ʻĀkau ka hapa nui loa o ka mākeke cosmetics honua.ʻO Kina e ka ʻoihana, e like me ka ʻikepili mai ka institute i 2021, ʻĀsia ʻĀkau, ʻAmelika ʻAmelika, ʻEulopa ʻāina i ka mākeke hoʻonaninani honua i helu ʻia no 35%, 26% a me 22% kēlā me kēia, nona ka hapakolu o ka ʻĀkau ʻĀkau i helu ʻia. .ʻIke ʻia ka nui o ka mākeke cosmetics honua i nā wahi i hoʻomohala ʻia, me ʻĀsia ʻĀkau, ʻAmelika ʻAmelika a me ʻEulopa e lawe ana ma mua o 80% o ka huina.
ʻO ka nui o nā kūʻai kūʻai kūʻai aku o nā mea hoʻonaninani ma Kina ua hoʻomau i ka ulu wikiwiki a loaʻa mau nā ʻano ulu kiʻekiʻe i ka wā e hiki mai ana.Wahi a ka National Bureau of Statistics, mai 2015 a 2021, ua hoʻonui ʻia ka huina kūʻai kūʻai o nā huahana cosmetic ma Kina mai 204.94 biliona yuan a i 402.6 biliona yuan, me kahi CAGR o 11.91% i ka manawa, ʻoi aku ia ma mua o ʻekolu mau manawa o ka awelika. ka ulu ʻana o ka ulu ʻana o ka mākeke cosmetics honua i ka manawa like.Me ka hoʻomohala ʻana o ka hoʻokele waiwai, ʻoi aku ka nui o ka noi no nā mea hoʻonaninani a ʻoi aku ka nui o nā mea kūʻai aku o nā mea hoʻonaninani.Ke ulu wikiwiki nei ka nui o ka mākeke cosmetic i nā makahiki i hala.I ka makahiki 2022, me ka maʻi maʻi maʻi COVID-19 a me ka paʻa nui ʻana i kekahi mau wahi, ua hoʻopilikia ʻia ka logistic kūloko a me nā hana waho, a ua emi iki ke kūʻai aku ʻana o nā mea hoʻonaninani ma Kina, me ka huina o nā kūʻai kūʻai kūʻai makahiki o nā mea hoʻonaninani a hiki i 393.6 biliona yuan. .I ka wā e hiki mai ana, me ka hoʻihoʻi ʻana ma hope o ka maʻi maʻi a me ka piʻi ʻana o nā mea hoʻonaninani Guochao, e hoʻomau ka ulu ʻana o ka ʻoihana hoʻonaninani kūloko me ke ʻano kiʻekiʻe, a ke manaʻo ʻia nei ka paona o nā mea hoʻonaninani Kina e hoʻomau i ka ulu kiʻekiʻe.
ʻO nā huahana mālama ʻili, nā huahana mālama lauoho a me nā mea hoʻonaninani ʻekolu mau ʻāpana koʻikoʻi o ka mākeke cosmetic, ma waena o nā huahana mālama ʻili no ka wahi mua.Hōʻike ka ʻikepili mai ka China Economic Research Institute i ka mākeke hoʻonaninani honua ma 2021, nā huahana mālama ʻili, nā huahana mālama lauoho a me nā makeup e helu no 41%, 22% a me 16%.Wahi a Frost & Sullivan, ʻo nā huahana mālama ʻili, nā huahana mālama lauoho a me nā mea hoʻonaninani e helu no 51.2 pākēneka, 11.9 pākēneka a me 11.6 pākēneka, kēlā me kēia, o ka mākeke hoʻomaʻemaʻe Kina ma 2021. ʻO ka holoʻokoʻa, ma ka mākeke kūloko a me nā ʻāina ʻē, nā huahana mālama ʻili. noho i ke kūlana koʻikoʻi, ma ka māhele kūʻai kūloko ma mua o ka hapalua.ʻO ka ʻokoʻa, ʻo nā huahana mālama lauoho home a me nā mea hoʻonaninani no ka like like, ʻoiai ma ka mākeke makeup honua, ʻoi aku ka nui o nā huahana mālama lauoho ma kahi o 6 pakeneka ʻoi aku ma mua o ka hoʻohālikelike hoʻohālikelike.
1.2 Ke ulu nei ka nui o ka mālama ʻili o ko mākou ʻāina holoʻokoʻa
Ke ulu mau nei ka nui o ka mākeke mālama ʻili Kina a ua manaʻo ʻia e ʻoi aku ma mua o 280 biliona yuan ma 2023. Wahi a iMedia Research, mai 2015 a 2021, ua piʻi ka nui o ka mākeke mālama ʻili o Kina mai 160,6 biliona yuan a i 230,8 biliona yuan, me kahi CAGR o 6.23 pakeneka i ka manawa.I ka makahiki 2020, ma muli o ka hopena o COVID-19 a me nā kumu ʻē aʻe, ua emi ka nui o ka mākeke mālama ʻili Kina, a i ka makahiki 2021, ua hoʻokuʻu ʻia ka noi a hoʻi hou ka nui i ka ulu.Ua wānana ʻo Imedia Research mai 2021 a 2023, e ulu ana ka mākeke mālama ʻili o Kina ma ka awelika o ka ulu ʻana o ka hui ʻana o 10.22%, a e piʻi aʻe i 280.4 biliona yuan i 2023.
I ko mākou ʻāina, ʻokoʻa nā huahana mālama ʻili a hoʻopuehu ʻia, hoʻohana ʻia ka emulsion i nā huahana.Wahi a iMedia Research, i ka makahiki 2022, ua hoʻohana nā mea kūʻai mai Kina i nā huahana mālama ʻili me ka helu kiʻekiʻe o ka hoʻohana ʻana i ka ʻaila a me ka lotion, me 46.1% o nā mea kūʻai aku e hoʻohana ana i ka cream a me 40.6% e hoʻohana ana i ka lotion.ʻO ka lua, ʻo ka hoʻomaʻemaʻe maka, ka ʻaila maka, ka toner a me ka mask ka mea i hoʻohana nui ʻia e nā mea kūʻai aku, ʻoi aku ka nui o 30%.Me ka hoʻomaikaʻi ʻana i nā kūlana ola o ka poʻe, loaʻa iā lākou nā koi kiʻekiʻe no ka nānā ʻana, hoʻonui i ka noi no ka mālama ʻili e like me ka mālama ʻana a me ka anti-aging, a me nā koi hou aʻe no nā huahana mālama ʻili, e hāpai ana i ka ʻoihana mālama ʻili e hoʻomau i ka hoʻomohala ʻana i nā ʻāpana like ʻole. , a me nā huahana like ʻole a me ka hana.
1.3 ʻOi aku ka māmā o ka ulu ʻana o ka pālākiō makeup Kina
Mālama ka mākeke make-up o Kina i ka ulu wikiwiki a ʻoi aku ka maikaʻi ma mua o ka ʻoihana mālama ʻili.Wahi a iMedia Research, mai 2015 a 2021, ua ulu ka mākeke make-up o Kina mai 25.20 biliona yuan a i 44.91 biliona yuan, me kahi CAGR o 10.11%, ʻoi aku ka kiʻekiʻe ma mua o ka ulu ʻana o ka mākeke skincare i ka manawa like.E like me nā huahana mālama ʻili, ua hoʻopilikia ʻia ka mākeke make-up o Kina e ka maʻi maʻi i 2020, a ua emi ka nui o ka makahiki holoʻokoʻa e 9.7%.Ma muli o ka nui o ka hopena o ka maʻi maʻi ma luna o ka noi no ka make-up, ʻoiai ʻoi aku ka paʻa o ka noi no ka mālama ʻili, ua emi ka nui o ka mākeke make-up ma mua o ka mākeke mālama ʻili i kēlā makahiki.Mai ka makahiki 2021, ua maʻamau ka pale ʻana a me ka mālama ʻana i ka maʻi maʻi, a i ka makahiki 2023, ua hoʻokō ʻo Kina i ka papa B a me B no ka novel coronavirus.Ua emi iki ka hopena o ka maʻi ahulau, a ua hoʻomaikaʻi ʻia ka makemake o nā kamaʻāina no ka make-up.Ua wānana ʻo Imedia Research e piʻi ana ka mākeke make-up o Kina i ka 58.46 biliona yuan i 2023, me ka nui o ka ulu ʻana o 14.09% mai 2021 a 2023.
He kiʻekiʻe loa ka helu hoʻohana ʻana o ka maka, ka ʻāʻī a me ka huahana lehelehe i ko mākou ʻāina.Wahi a iMedia Research, nā huahana maka a me ka ʻāʻī, me ka hoʻokumu ʻana, ka BB cream, ka pauka wehe, ka pauka a me ka pauka contorting, ʻo ia nā huahana makeup maʻamau i hoʻohana ʻia e nā mea kūʻai aku Kina i ka makahiki 2022, ʻo ia ka 68.1 pakeneka o ka huina.ʻO ka lua, ʻoi aku ka kiʻekiʻe o ka hoʻohana ʻana i nā huahana lehelehe e like me ka lipstick a me ka lipgloss, a hiki i ka 60.6%.ʻOiai ke koi ʻia e ʻaʻahu i nā masks i ka wā maʻi maʻi, ua hoʻomau ka hoʻohana ʻana i nā huahana lehelehe, e hōʻike ana i ke koʻikoʻi o ka waihoʻoluʻu lehelehe i ka hana ʻana i kahi hiʻohiʻona holoʻokoʻa.
1.4 ʻO ka ulu wikiwiki ʻana o nā ala pūnaewele e kōkua i ka hoʻomohala ʻana i ka ʻoihana
Ua lilo ʻo E-commerce channel i ke kahawai nui mua o ka mākeke cosmetics Kina.Wahi a ka China Economic Industry Research Institute, ma 2021, e kūʻai aku ana ka e-commerce, supermarket a me nā hale kūʻai hale kūʻai no 39%, 18% a me 17% o ka mākeke mālama nani o Kina.Me ka wikiwiki o ka kaulana o ka Pūnaewele a me ka piʻi ʻana o nā wikiō pōkole e like me Douyin Kuaishou, ua wehe nā mea hoʻonaninani ma ka home a ma waho i kā lākou hoʻolālā pūnaewele.Hoʻohui pū ʻia me ka hoʻololi wikiwiki ʻana o ka ʻai ʻana o nā kamaʻāina i hoʻokumu ʻia e ka maʻi maʻi, ua ulu ikaika nā kahawai e-commerce.I ka makahiki 2021, ua hoʻonui ʻia ka nui o ke kūʻai aku ʻana i nā kahawai e-commerce ma ka mākeke mālama nani o Kina ma kahi o 21 mau pākēneka i hoʻohālikelike ʻia me 2015, a ua ʻoi aku ia ma mua o nā hale kūʻai hale kūʻai.ʻO ka ulu wikiwiki o nā kaila pūnaewele e uhaʻi i nā palena āpau a hoʻomaikaʻi i ka maʻalahi o ka hoʻohana ʻana i nā mea hoʻonaninani.Eia nō naʻe, hāʻawi ia i nā manawa hoʻomohala no nā mea hoʻonaninani kūloko a kōkua i ka wikiwiki i ka hoʻomohala ʻana o ka ʻoihana holoʻokoʻa.
2. Noho nā lama haole i ka mana nui, a ʻoi aku ka wikiwiki o ka hoʻololi ʻana i nā lama kūloko ma nā mākeke kaulana
2.1 Echelons hoʻokūkū mākeke
ʻO nā echelons hoʻokūkū o nā brand cosmetics.Wahi a ka Forward-looking Industry Research Institute, ua māhele nui ʻia nā ʻoihana hoʻonaninani honua i ʻekolu echelons.Ma waena o lākou, ʻo ka echelon mua e komo pū me L 'Oreal, Unilever, Estee Lauder, Procter & Gamble, Shiseido a me nā hōʻailona kaulana honua ʻē aʻe.Ma ke ʻano o ka mākeke Kina, e like me ka ʻikepili o ka Forward-looking Industry Research Institute, mai ka hiʻohiʻona o ke kumukūʻai huahana a me nā pūʻulu i manaʻo ʻia, hiki ke hoʻokaʻawale ʻia ka mākeke o Kina i ʻelima mau ʻāpana, ʻo ia hoʻi nā mea hoʻonaninani kiʻekiʻe (luxury), kiʻekiʻe. -end cosmetics, medium and high-end cosmetics, mass cosmetics, and the ultimate cost-effective market.Ma waena o lākou, ʻo ke kahua kiʻekiʻe o ka mākeke cosmetics Kina ka mea i hoʻomalu ʻia e nā hōʻailona haole, ʻo ka hapa nui o nā mea hoʻonaninani kiʻekiʻe o ka honua, e like me LAMER, HR, Dior, SK-Ⅱ a pēlā aku.I ka ʻōlelo o nā mea hoʻonaninani kūloko, ʻo lākou ka mea nui i ka waena a me ke kiʻekiʻe, kaulana a maikaʻi loa nā mākeke ma Kina, e like me Pelaya a me Marumi.
2.2 Ua hoʻomau mau ʻia nā ʻoihana ʻē aʻe
Ke alakaʻi nei nā māka nui ʻEulopa a me ʻAmelika i ka māhele mākeke o nā mea hoʻonaninani i ko mākou ʻāina.Wahi a ka ʻikepili o Euromonitor, ma 2020, ʻo nā māka kiʻekiʻe i ka mākeke o ka ʻoihana hoʻonaninani Kina ʻo L 'Oreal, Procter & Gamble, Estee Lauder, Shiseido, Louis Denwei, Unilever, AmorePacific, Shanghai Jahwa, Jialan a pēlā aku.Ma waena o lākou, ʻoliʻoli nā mea hoʻonaninani ʻEulopa a me ʻAmelika i ka kaulana kiʻekiʻe ma ka mākeke Kina, a ʻo L 'Oreal a me Procter & Gamble ke alakaʻi nei i nā ʻāpana mākeke.Wahi a Euromonitor, ʻo nā māhele mākeke o L 'Oreal a me Procter & Gamble ma ka mākeke hoʻonaninani Kina ma 2020 he 11.3% a me 9.3%, i kēlā me kēia, piʻi i ka 2.6 pākēneka a me lalo o 4.9 mau pākēneka i hoʻohālikelike ʻia me 2011. He mea pono e ʻike ʻia mai ka makahiki 2018. , Ua hoʻokē ʻai ka mākeke o L 'Oreal ma Kina.
Ma ke kahua kiʻekiʻe o nā mea hoʻonaninani Kina, ʻoi aku ka nui o ka mākeke o L 'Oreal a me Estee Lauder ma mua o 10%.Wahi a Euromonitor, i ka makahiki 2020, ʻo nā māka kiʻekiʻe kiʻekiʻe ʻekolu o ka honua i ka mākeke kiʻekiʻe o ka ʻoihana hoʻonaninani Kina ʻo L 'Oreal, Estee Lauder a me Louis Vuitton, kēlā me kēia, me nā māhele mākeke like o 18.4%, 14.4% a me 8.8%.I ka ʻōlelo o nā hōʻailona kūloko, i ka makahiki 2020, ma waena o ka TOP 10 mau mea hoʻonaninani kiʻekiʻe ma Kina, ʻelua mau inoa kūloko, ʻo ia hoʻi ʻo Adolfo lāua ʻo Bethany, me ka māhele mākeke o 3.0% a me 2.3%.Hiki ke ʻike ʻia, ma ke kahua hoʻonaninani kiʻekiʻe, loaʻa i nā hale kūʻai hale kahi lumi nui no ka hoʻomaikaʻi ʻana.Ma ke kahua o nā mea hoʻonaninani nui Kina, alakaʻi ʻo Procter & Gamble i ke ala a noho nā māka kūloko i kahi wahi.Wahi a Euromonitor, ma ka mākeke cosmetics nui o Kina ma 2020, ua hōʻea ka mākeke o Procter & Gamble i ka 12.1%, ka mea mua ma ka mākeke, a ukali ʻia e ka māhele o L 'Oreal o 8.9%.A loaʻa i nā māka kūloko kahi ikaika hoʻokūkū ma ka mākeke hoʻonaninani Kina.Ma waena o nā hōʻailona 10 kiʻekiʻe ma 2020, ʻo nā hōʻailona kūloko he 40%, me Shanghai Baiquelin, Jia LAN Group, Shanghai Jahwa a me Shanghai Shangmei, me nā māhele mākeke like ʻo 3.9%, 3.7%, 2.3% a me 1.9% kēlā me kēia, ma waena o Baiquelin. kūlana kolu.
ʻOi aku ka kiʻekiʻe o ka mākeke kiʻekiʻe 2.3, ʻoi aku ka ikaika o ka hoʻokūkū mākeke
I nā makahiki he ʻumi i hala iho nei, ua emi mua ka neʻe ʻana o ka ʻoihana cosmetics a laila hoʻonui.Wahi a ka Forward-looking Industry Research Institute, mai 2011 a 2017, ua hoʻomau ka emi ʻana o ka neʻe ʻana o ka ʻoihana hoʻonaninani o Kina, me ka hāʻule ʻana o CR3 mai 26.8 pakeneka i 21.4 pakeneka, CR5 mai 33.7 pakeneka i 27.1 pakeneka, a me CR10 mai 44.3 pakeneka i 38.6 pākēneka.Mai ka makahiki 2017, ua hoʻihoʻi hou ka manaʻo o ka ʻoihana.I ka makahiki 2020, ua piʻi ka manaʻo o CR3, CR5 a me CR10 i ka ʻoihana cosmetic i 25.6%, 32.2% a me 42.9%, kēlā me kēia.
He kiʻekiʻe ka manaʻo o ka mākeke cosmetics kiʻekiʻe a ikaika ka hoʻokūkū o ka mākeke cosmetics.Wahi a Euromonitor, ma 2020, ʻo CR3, CR5 a me CR10 o ka mākeke kolepa kiʻekiʻe kiʻekiʻe o Kina e helu no 41.6%, 51.1% a me 64.5% i kēlā me kēia, ʻoiai ʻo CR3, CR5 a me CR10 o ka mākeke kolepa nui o Kina e helu no 24.9%, 32.9%. % a me 43.1% pakahi.ʻIke ʻia ʻoi aku ka maikaʻi o ke ʻano hoʻokūkū o ka mākeke kiʻekiʻe kiʻekiʻe.Eia naʻe, hoʻopuehu ʻia ka ʻike ʻana o nā mākeke mākeke nui a ʻoi aku ka ikaika o ka hoʻokūkū.ʻO Procter & Gamble a me L 'Oreal wale nō ka ʻāpana kiʻekiʻe.
3. Ho'ōla hou ma hope o ka maʻi maʻi + piʻi ʻana o ke kai, manaʻo maikaʻi e pili ana i ka hoʻomohala ʻana o nā mea hoʻonaninani kūloko
3.1 Hoʻōla hou ma hope o ka maʻi maʻi a me ka lumi nui no ka ulu ʻana o ka ʻai no kēlā me kēia kanaka
I ka wā o ka maʻi ahulau, ua hoʻopilikia nui ʻia ka makemake o nā mea kūʻai aku no ka make-up.Mai ka hopena o 2019, ʻo ka hopena hou o ka maʻi maʻi coronavirus hou i kaupalena ʻia ka huakaʻi o nā kamaʻāina a hoʻopilikia i kā lākou koi no ka make-up i kekahi ʻano.Wahi a ka ʻikepili noiʻi o iMedia Research, i ka makahiki 2022, kokoke i 80% o nā mea kūʻai aku Kina e manaʻoʻiʻo he hopena ka maʻi maʻi i ka noi no ka make-up, a ʻoi aku ma mua o ka hapalua o lākou e manaʻo e hōʻemi ke kūlana o ka hana ʻana ma ka home i ka wā o ke ahulau. ke alapine o ka makeup.
Ke neʻe mālie nei ka hopena o ka maʻi ahulau, a kokoke e hoʻōla ka ʻoihana hoʻonaninani.I nā makahiki ʻekolu i hala iho nei, ʻo ka hopena hou o ka maʻi maʻi coronavirus hou ua keʻakeʻa i ka hoʻomohala ʻana o ka ʻoihana macro o Kina i kekahi ʻano, a ua emi ke koi no nā mea hoʻonaninani ma muli o nā kumu maikaʻi ʻole e like me ka nāwaliwali o ka makemake o nā kamaʻāina, nā palena huakaʻi, mask. kaohi a me ka logistics keakea.Wahi a ka National Bureau of Statistics, ʻo ka huina kūʻai kūʻai kūʻai o nā mea kūʻai aku ma 2022 he 439,773.3 biliona yuan, ma lalo o 0.20% makahiki ma ka makahiki;ʻO ke kūʻai aku ʻana o nā mea hoʻonaninani he 393.6 biliona yuan, ma lalo o 4.50% makahiki ma ka makahiki.I ka makahiki 2023, e hoʻokō ʻo Kina i ka "Class B a me B tube" no ka maʻi coronavirus novel a ʻaʻole e hoʻokō hou i nā hana kuʻuna.ʻO ka hopena o ka maʻi ahulau i ka hoʻokele waiwai Kina, ua hoʻonāwaliwali ʻia, ua hoʻi hou ka hilinaʻi o ka mea kūʻai aku, a ua hoʻi hou ka holo ʻana o ke kanaka offline, i manaʻo ʻia e hoʻonui i ka koi o ka ʻoihana hoʻonaninani.Wahi a ka ʻikepili hou loa mai ka National Bureau of Statistics, ua hoʻonui ʻia ke kūʻai aku ʻana o nā mea kūʻai aku e 3.50% i nā mahina mua ʻelua o 2023, ma waena o nā mea kūʻai aku o nā mea hoʻonaninani i hoʻonui ʻia e 3.80%.
ʻOi aku ka maikaʻi o ka hoʻohana ʻana i kēlā me kēia kanaka o nā mea hoʻonaninani.I ka makahiki 2020, ʻo ka hoʻohana ʻana i nā mea hoʻonaninani ma Kina he $58, hoʻohālikelike ʻia me $277 ma United States, $272 ma Iapana a me $263 ma South Korea, ʻoi aku ma mua o ʻehā mau manawa o ka pae home, e like me ka noiʻi.Ma nā ʻāpana, ʻoi aku ka nui o ka ʻokoʻa ma waena o ka make-up Kina i kēlā me kēia kapita a me nā ʻāina i kūkulu ʻia.Wahi a ka ʻikepili o Kanyan World, i ka makahiki 2020, ʻo ka hoʻolilo ʻana o kēlā me kēia poʻe no ka make-up ma ʻAmelika Hui Pū ʻIa a me Iapana he $44.1 a me $42.4 kēlā me kēia, aʻo Kina, ʻo ka hoʻolilo per kapita no ka make-up he $6.1 wale nō.ʻO ka hoʻohana ʻana i ka make-up per capita ma ʻAmelika Hui Pū ʻIa a me Iapana ke kūlana kiʻekiʻe loa ma ka honua, 7.23 mau manawa a me 6.95 mau manawa ko Kina.Ma ke ʻano o ka mālama ʻili, ʻoi aku ka nui o ka hoʻolimalima ʻana i kēlā me kēia kanaka ma Iapana a me South Korea, a hiki i $ 121.6 a me $ 117.4 i kēlā me kēia ma 2020, 4.37 mau manawa a me 4.22 mau manawa o Kina i ka manawa like.Ma ke ʻano holoʻokoʻa, i hoʻohālikelike ʻia me nā ʻāina i kūkulu ʻia, ʻoi aku ka haʻahaʻa o ka pae hoʻohana per capita o ka mālama ʻili, makeup a me nā mea hoʻonaninani ʻē aʻe i ko mākou ʻāina, ʻoi aku ka nui o ka lumi no ka hoʻomaikaʻi.
3.2 ʻO ka piʻi ʻana o ka nani Kina-Chic
Ke piʻi wikiwiki nei ka hapa o nā hōʻailona makeup kūloko i ka mākeke makeup Kina.Ma 2021, ʻo Kina, ʻAmelika, Palani, Korea a me Iapana nā hōʻailona no 28.8 pakeneka, 16.2 pakeneka, 30.1 pakeneka, 8.3 pakeneka a me 4.3 pakeneka o ka mākeke make-up, e like me ka China Economic Research Institute.He mea pono ke hoʻomaopopo i ka ulu wikiwiki ʻana o nā mea hoʻonaninani Kina, me nā mea hoʻonaninani kūloko e hoʻonui ana i kā lākou māhele o ka mākeke hoʻonaninani kūloko ma kahi o 8 mau pākēneka ma waena o 2018 a me 2020, mahalo i ke kūʻai aku ʻana o ke aupuni, nā pono kūpono, a me ka mahi ʻana i nā hōʻailona hou. a me nā mea blockbuster.I ka wā o ka piʻi ʻana o nā huahana kūloko, ke hoʻokūkū pū nei nā hui honua no ka mākeke kūloko haʻahaʻa ma o nā brand parity, a ke piʻi nei ka ikaika o ka hoʻokūkū o ka mākeke cosmetics Kina.Eia nō naʻe, ke hoʻohālikelike ʻia me ka ʻoihana mālama ʻili, hiki i nā hōʻailona kūloko ke loaʻa hou i ka māhele mākeke kūloko i ka ʻoihana hoʻonaninani, nona nā ʻano hiʻohiʻona ikaika a me ka liʻiliʻi o ka mea hoʻohana.
I loko o ka ʻoihana make-up o Kina, ua paheʻe ka māhele mākeke o nā pahu poʻo, a ua kūleʻa nā mea kūʻai kūloko.Hōʻike ka ʻikepili mai ka China Economic Research Institute i ka makahiki 2021, CR3, CR5 a me CR10 o ka ʻoihana makeup o Kina he 19.3%, 30.3% a me 48.1%, kēlā me kēia, i lalo e 9.8 mau pākēneka, 6.4 mau pākēneka a me 1.4 pākēneka i hoʻohālikelike ʻia me 2016. I nā makahiki i hala iho nei, ua hōʻole ka nui o ka ʻoihana makeup ma Kina, no ka mea ua emi nui ka mākeke o nā ʻoihana alakaʻi e like me L 'Oreal a me Maybelline.Wahi a ka China Economy Industrial Research Institute, ʻo ka TOP 1 a me ka TOP 2 i ka mākeke make-up ma 2021 ʻo Huaxizi a me Perfect Journal, me ka māhele mākeke o 6.8% a me 6.4% pākahi, ua hoʻonui ʻia ʻelua ma mua o 6 mau pākēneka i hoʻohālikelike ʻia me 2017, a ua lanakila ma mua o Dior, L 'Oreal, YSL a me nā hōʻailona nui honua ʻē aʻe.I ka wā e hiki mai ana, me ka emi ʻana o ka boom o nā huahana home, pono mau ka ʻoihana makeup e hoʻi i ke ʻano o nā huahana.ʻO ka brand, ka maikaʻi o ka huahana, ka maikaʻi o ka huahana, ke kūʻai aku ʻana i nā mea hou a me nā kuhikuhi ʻē aʻe ke kī i ka hoʻomohala ʻana a me ke olakino o nā hōʻailona kūloko ma hope o ko lākou puka ʻana.
3.3 Hoʻokele waiwai kāne, hoʻonui i ka hiki o ka mākeke cosmetics
Ke ulu wikiwiki nei ka mākeke mālama ʻili kāne o Kina.Me ka hoʻomohala ʻana o The Times, ua uku nui ʻia ka manaʻo o ka nani a me ka mālama ʻili e nā hui kāne.Ke hoʻomaikaʻi maikaʻi nei ka kaulana o ka male makeup, a ke ulu nei ke koi no ka mālama ʻili kāne a me ka make-up i kēlā me kēia lā.Wahi a CBNData's 2021 Men's Skincare Market Insight, e kūʻai ka mea kūʻai kāne kāne maʻamau i 1.5 huahana mālama ʻili a me 1 huahana makeup i kēlā me kēia mahina.Hōʻike ka ʻikepili mai Tmall a me imedia Research mai 2016 a 2021, ua ulu ka mākeke o nā huahana mālama ʻili kāne ma Kina mai 4.05 biliona yuan a i 9.09 biliona yuan, me kahi CAGR o 17.08% i ka manawa.ʻOiai ma lalo o ka hopena o ka maʻi ahulau, ua hoʻomau ka nui o ka mākeke mālama ʻili o nā kāne Kina, e hōʻike ana i kona hiki ke hoʻohana nui.Manaʻo ʻo Imedia Research e ʻoi aku ka nui o ka mākeke mālama ʻili kāne Kina ma mua o 10 biliona yuan ma 2022, a ke manaʻo ʻia e piʻi aʻe i 16.53 biliona yuan ma 2023, me ka awelika o ka ulu ʻana o ka hui ʻana o 29.22% mai 2021 a 2023.
Ua loaʻa i ka hapa nui o nā kāne kahi maʻamau mālama ʻili, akā ʻoi aku ka liʻiliʻi o ka pākēneka e hoʻohana i ka make-up.Wahi a ka hōʻike noiʻi "Male Beauty Economy" 2021 i hoʻokuʻu ʻia e Mob Research Institute, ʻoi aku ma mua o 65% o nā kāne i kūʻai aku i nā huahana mālama ʻili no lākou iho, a ʻoi aku ma mua o 70% o nā kāne i mālama i ka ʻili.Akā ʻaʻole kiʻekiʻe ka ʻae ʻana o nā kāne i ka make-up, ʻaʻole i ulu i kahi maʻamau nani.Wahi a ka ʻikepili noiʻi o Mob Research Institute, ʻoi aku ma mua o 60% o nā kāne ʻaʻole e ʻaʻahu i ka make-up, a ʻoi aku ma mua o 10% o nā kāne e koi nei e hoʻohana i ka make-up i kēlā me kēia lā a i ʻole pinepine.Ma ke kahua o ka makeup, makemake nā kāne makua e kūʻai i nā mea ʻala, a ʻoi aku ka nui o nā kāne ma hope o 1995 no ka penikala kuʻemaka, ke kumu a me ka pauka lauoho.
3.4 Kākoʻo kulekele e hāpai i ka hoʻomohala ʻenehana kiʻekiʻe
ʻO ka ulu ʻana o ka hoʻolālā ʻoihana o nā mea hoʻonaninani i ko mākou ʻāina.Wahi a ka Foresight Industry Research Institute, i ka manawa o ka 12th Five-Year Plan, ua kālele ka ʻāina i ka hoʻoponopono ʻana i ke ʻano o ka ʻoihana hoʻonaninani a me ka hoʻonui ʻana i ka hoʻolālā ʻoihana;I ka manawa o ka 13th Five-Year Plan, ua hoʻolaha ka moku'āina i ka maikaʻi o nā kānāwai a me nā hoʻoponopono e pili ana i nā mea hoʻonaninani, hoʻololi i nā hoʻoponopono hoʻomaʻemaʻe hoʻomaʻemaʻe hoʻomaʻemaʻe, a hoʻoikaika i ka mākaʻikaʻi e hoʻolalelale i ka reshuffle o ka ʻoihana a hāpai i ka hoʻomohala ʻana o ka ʻoihana.I loko o ka 14th Five-Year Plan, ua hana ka moku'āina i nā hana kūkulu hale hōʻailona e hana a hoʻoulu i nā hōʻailona kiʻekiʻe o nā mea hoʻonaninani Kina a hoʻoikaika i ka hoʻomohala ʻana a me ke kūlana kiʻekiʻe o ka ʻoihana.
Aia ka ʻoihana cosmetics ma lalo o ka mākaʻikaʻi koʻikoʻi a ʻo ka wā o ka hoʻomohala kiʻekiʻe ka mea maʻamau.I Iune 2020, ua hoʻolaha ka ʻAha Moku'āina i nā Regulations on Supervision and Administration of Cosmetics (the New Regulations), e hoʻomaka ana i ka hoʻomaka ʻana o 2021. Ke hoʻohālikelike ʻia me ka Regulation kahiko ma 1990, ua hoʻololi ʻia nā mea hoʻonaninani ma ke ʻano o ka wehewehe, ka laulā. , ka mahele o na kuleana, kakau inoa a me ka waihona waihona, lepili, ka ikaika a me ka laulā o ka hoʻopaʻi, etc. ʻO ka ʻōnaehana nānā o ka ʻoihana hoʻonaninani ʻoi aku ka ʻepekema, maʻamau a me ka maikaʻi, a ʻoi aku ka manaʻo i ka palekana o ka huahana a me ke ʻano kiʻekiʻe.Mai ka hoʻomaka ʻana o ka 14th Five-Year Plan, nā kulekele e like me nā ana no ka hoʻopaʻa inoa ʻana a me ka waiho ʻana i nā mea hoʻonaninani, nā kūlana no ka loiloi ʻana i nā koi ʻana o ka huahana Cosmetic, nā ana no ka nānā ʻana a me ka hoʻokele ʻana o ka hana ʻana a me ka hana ʻana, nā kūlana no ka hoʻokele maikaʻi. o ka Cosmetic Production, a me na ana no ka hooponopono ana i ka Adverse Reaction Monitoring o Cosmetics ua hoopuka mau ia, ka mea i standardized a hooponopono i na ano like ole o ka cosmetic.E hōʻike ana i ka nānā ʻana o ko mākou ʻāina i ka ʻoihana cosmetics e ʻoi aku ka ikaika.I ka hopena o 2021, ua hala ʻo China Fragrance & Fragrance Cosmetics Industry Association i ka 14th Five-Year Development Plan for China's Cosmetics Industry, e koi ana i ka hoʻomau mau ʻana o ka hoʻololi ʻana ma waena o ka hoʻomohala ʻana i ka ʻoihana a me nā koi hoʻoponopono, a me ka hoʻonui ʻana i ka hoʻoponopono ʻana i ka ʻaoʻao hoʻolako. hoʻoponopono a me ka hana hou.ʻO ka hoʻomaikaʻi mau ʻana i nā kulekele a me nā lula e pili ana i ka cosmetics, ka hoʻomau mau ʻana a me ka hoʻomohala ʻana o ka ʻoihana, a me ka hoʻomau mau ʻana o nā ʻoihana hoʻonaninani kūloko e alakaʻi a paipai i ka hoʻomohala kiʻekiʻe o ka ʻoihana.
3.5 Hoʻihoʻi i nā huahana, kaulana ka mālama ʻili
Ke hoʻi mālie nei ka hoʻohana ʻana i ka noʻonoʻo, a ke hoʻi nei nā huahana i ka maikaʻi a me ka pono.Wahi a ka ʻikepili noiʻi IIMedia, i ka makahiki 2022, ʻo ka mea i manaʻo nui ʻia e nā mea kūʻai aku Kina mai ka hoʻomohala ʻana i ka ʻoihana hoʻonaninani e hoʻolōʻihi i ka lōʻihi o ka hopena o ka huahana, a ʻo ka nui o ka ʻae ʻia e like me 56.8%.ʻO ka lua, ʻoi aku ka nui o ka nānā ʻana o nā mea kūʻai aku Kina i ka hopena hui o nā mea hoʻonaninani, ʻo ia ka 42.1% o ka huina.Hoʻopili nui nā mea kūʻai aku i ka hopena o nā mea hoʻonaninani ma mua o nā kumu e like me ka brand, ke kumukūʻai a me ka hoʻolaha.Ma ka laulā, me ka hoʻomohala maʻamau o ka ʻoihana, hoʻomau ka maikaʻi o ka huahana a me ka ʻenehana, ʻoi aku ka maikaʻi o ka hoʻohana ʻana i nā mea hoʻonaninani, ka hopena o ka huahana, ka hopena hui, ʻoi aku ka maikaʻi o ka mākeke.Ma hope o ke kaua kūʻai aku, ua huli nā ʻoihana cosmetics i ke kaua ʻepekema a me ka ʻenehana, e hoʻonui ana i ka noiʻi a me ka hoʻomohala hoʻomohala, hoʻomaikaʻi i ka pono o ka huahana a me ka hana, i mea e hopu ai i nā ʻāpana hou aʻe i ka mākeke mea kūʻai aku.
Ua hoʻokō ka mākeke mālama ʻili hana o Kina i kahi lele i mua a manaʻo ʻia e hoʻomau i ka hoʻomohala wikiwiki i nā makahiki e hiki mai ana.Hōʻike ka ʻikepili mai Huachen Industry Research Institute mai 2017 a i 2021, ua ulu ka mākeke o ka ʻoihana mālama ʻili maikaʻi o Kina mai 13.3 biliona yuan a i 30.8 biliona yuan, me ka nui o ka ulu ʻana o 23.36%.ʻOiai ka hopena pinepine o COVID-19, ke hoʻomau nei ka mākeke no nā huahana mālama ʻili maikaʻi i ka ulu wikiwiki.I ka wā e hiki mai ana, i ka emi ʻana o ka hopena o ka maʻi ahulau, e hoʻi mālie ka hilinaʻi o ka mea kūʻai aku i ka maʻamau, e hoʻihoʻi hou ka makemake o ka mālama ʻili, e like me ka wanana China Economic Research Institute, hiki i ka mākeke mālama ʻili hana o Kina i 105.4 biliona yuan. i 2025, ka haki ʻana i nā piliona o ka nui, manaʻo ʻia ʻo CAGR e like me 36.01% i ka wā 2021-2025.
4. ʻO ke kaulahao ʻoihana hoʻonaninani a me nā hui kī pili
4.1 Huina Hana Mea Hoʻomaʻemaʻe
Loaʻa i kā mākou kaulahao ʻoihana hoʻomaʻemaʻe i ka upstream raw material, midstream brands, and downstream sales channels.Wahi a ka prospectus o China Economic Research Institute a me Kosi Stock, ʻo ka upstream o ka ʻoihana cosmetics ka mea nui o nā mea hoʻolako waiwai a me nā mea hoʻolako mea hoʻopihapiha.I waena o lākou, ʻo nā mea waiwai cosmetics ka matrix, surfactant, ka hana a me nā ʻenehana ʻenehana, nā mea hana ʻehā mau ʻāpana.ʻO nā mea hoʻolako waiwai o luna o nā mea hoʻomaʻemaʻe he kuleana nāwaliwali e kamaʻilio, ma muli o ko lākou nele i ka ʻenehana, ka nānā ʻana a me ka hoʻāʻo ʻana, ka noiʻi a me ka hoʻomohala ʻana a me nā ʻano ʻē aʻe.ʻO kaʻoihana hoʻonani no ka waena o ka brand, ma ke kaulahaoʻoihana holoʻokoʻa i kahi kūlana ikaika.Hiki ke hoʻokaʻawale ʻia nā brand cosmetics i nā brand home a me nā brand imported.ʻO ka poʻe koʻikoʻi i ke kaʻina hana, hoʻopili huahana, kūʻai aku a me ka hoʻolaha ʻana, a me nā mea ʻē aʻe, ʻoi aku ka ikaika o ka brand a me ka hiki ke kiʻekiʻe o ka huahana.ʻO ka lalo o ka ʻoihana hoʻonaninani ʻo ia nā mea hoʻolako channel, me nā kahawai pūnaewele e like me Tmall, Jingdong a me Douyin, a me nā kahawai waho e like me nā hale kūʻai, nā hale kūʻai a me nā mea hana.Me ka hoʻomohala wikiwiki ʻana o ka Pūnaewele, ua lilo nā kahawai pūnaewele i ke kahawai nui mua no nā huahana cosmetic.
4.2 Hoʻopaʻa inoa ʻia nā hui e pili ana i ke kaulahao ʻoihana
Hoʻopaʻa inoa ʻia nā hui ʻoihana cosmetics i ka waena a me ke kiʻekiʻe.(1) Ma luna o ke kaulahao ʻoihana: e like me ka mahele ʻana o nā mea, nā mea hoʻolako i nā mea hoʻolako i ka hyaluronic acid, collagen, flavor, etc. ʻO ka hoʻolako ʻana o ka collagen ʻo Chuanger Biological, Jinbo Biological, etc., ka hoʻolako ʻana i kēlā me kēia lā kemika a me nā ʻoihana ʻala, me Kosi Shares, Huanye mea ʻala, Huabao Shares, etc. ua ulu mālie a nui nā ʻoihana i hoʻopaʻa inoa maikaʻi ʻia.Eia kekahi laʻana, ma ka mākeke A-share, Pelaya, Shanghai Jahwa, Marumi, Shuiyang, Betaini, Huaxi Biology, etc., ma ka hale kūʻai waiwai o Hong Kong, Juzi Biology, Shangmei Shares, etc.
Ka manawa hoʻouna: Apr-04-2023
